Do you know how to NARROW your target client group?

This is how every business works out:

10% of your clients (or client type)
generate 90% of your profits.

BUT, the other 90% of your clients
give you 100% of the headaches.

The solution?Spend 90% of your time focused on the 10% client type.
Then create systems to manage and service the other 90% (that’s for a later blog post).

This requires you to NARROW your target client group.

If you understand this next statement, you will have made money by reading this blog:
The key to greater profits is rarely capturing MORE clients.The key to greater profits is capturing more VALUABLE clients.

Your objective is to indentify your BEST BUYER.

There is always a smaller number of Ideal Buyers versus All Buyers.

ONE BEST BUYER can be worth 100 times the average buyer.

Resulting in… HALF the clients 
(reducing tons of headaches, time commitments, and support and service expenses)
producing DOUBLE the profits(aka…twice the freedom!)